Cookie Policy

Last Updated: March 2025

Everything To Sea (“we” or “our”) uses cookies and similar tracking technologies on our website (https://everythingtosea.com) to improve your experience and ensure our services function properly. This Cookie Policy explains what cookies are, how and why we use them (including use of third-party cookies like Google Analytics and Facebook Pixel), the types of cookies we use, and how you can manage or withdraw your consent. We provide our services to users worldwide, including in the European Union (EU) and European Economic Area (EEA), and therefore our cookie practices comply with the EU General Data Protection Regulation (GDPR) and other applicable laws (Cookie Consent Outside of the EU – Privacy Policies). For further details on how we process personal data, please see our Privacy Policy.

What Are Cookies?

Cookies are small text files that websites place on your computer or mobile device when you visit a site (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). These files are stored by your web browser and often contain a unique identifier and information that the site can use to recognize your device and remember certain information about you. Cookies serve various purposes that help websites function or provide analytics and advertising features. In and of themselves, cookies are generally harmless and are used to make websites work more efficiently (for example, to keep you logged in or remember your preferences). However, some cookies can store a wealth of data that may be considered personal data (e.g. your IP address, or a unique ID that can potentially identify you) (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu).

Cookies can be first-party or third-party cookies. First-party cookies are those set by the website you are visiting (in this case, by everythingtosea.com itself), while third-party cookies are set by external providers or services integrated into the site (such as advertising networks or analytics providers) (Cookies policy – European Commission). For example, if our site uses a Google Analytics script, Google may set its own cookie on your browser when you visit our site – this would be a third-party cookie. We use both first-party and third-party cookies on Everything To Sea to fulfill the purposes described below.

How We Use Cookies

We use cookies on our site to enhance and personalize your experience, to analyze how our site is used, and to support our marketing efforts. Some cookies are essential for the website to operate, while others are optional and used only with your consent. In particular, our uses of cookies include:

Essential functionality: We use certain cookies to enable core site features such as page navigation, secure access to areas of the site, and to remember things like items you add to a cart or information you enter into forms. These cookies ensure the website functions properly for you and are strictly necessary for providing the services you request.
Preferences and convenience: We use cookies to remember choices you make and preferences (e.g. your language or region, or other settings) to provide a more convenient, customized experience on our site. For instance, a cookie might remember that you’ve already seen a cookie consent banner or that you prefer a certain layout, so you don’t have to re-enter these preferences on each visit.
Performance and analytics: We use analytics cookies to collect information about how visitors use our website, such as which pages are visited, how long visitors stay, and any issues encountered (e.g. error messages). This helps us understand website traffic and user interactions on our site so we can improve our content, features, and overall user experience. For example, we use Google Analytics for this purpose – Google Analytics uses first-party cookies to distinguish unique users and gather data on site usage (such as how often someone visits the site, which pages they visit, and what site they came from) (How Does Google Analytics Utilize Cookies for Data Tracking? – Blobr). The information collected by these analytics cookies is aggregated and not used to identify you personally; it is used solely to analyze site usage trends and statistics (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). We treat these cookies as “non-essential,” meaning we only deploy them with your consent.
Advertising and marketing: We and our advertising partners use cookies to help deliver relevant advertisements to you and measure the effectiveness of our ad campaigns. These cookies may record information about your visit to our site and your browsing habits, which allows us to retarget our ads to you on other platforms or websites and to personalize the content of those ads. For example, we may use the Facebook Pixel (a small piece of code from Facebook) on our site – this tool places a cookie that tracks your activity on our site and helps us show you tailored ads on Facebook or Instagram after you’ve visited everythingtosea.com (How Does Facebook Retargeting Work?). Similarly, we might use Google Ads cookies to show you Everything To Sea ads on other websites you visit. These marketing cookies can also limit the number of times you see an ad and help us measure ad campaign performance. Because these cookies can track your online activity and share data with third parties (like Facebook or Google), we will only use them with your explicit consent.

In summary, our website uses cookies (including third-party cookies from services like Google Analytics, Facebook, YouTube, Vimeo, etc.) for a range of purposes: from ensuring the site works correctly, to remembering your preferences, to collecting analytics data, to providing personalized content and advertisements. Below, we categorize the cookies we use into four main types and explain each in more detail.

Types of Cookies We Use

We categorize the cookies on everythingtosea.com into the following groups, in line with standard categories used in GDPR-compliant cookie policies (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu) (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu):

Strictly Necessary Cookies: These cookies are essential for the operation of our website and enable core functionality such as security, network management, and accessibility. Without these cookies, our site would not function properly, and services you’ve asked for (like navigating the site or using the booking features) cannot be provided (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). For example, they may remember your session login or travel selections so that the site can operate as expected. These cookies do not collect information that could be used for marketing or tracking your browsing in other contexts. According to EU law, strictly necessary cookies do not require user consent, but we still want you to know about them and why we use them (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). You cannot disable these essential cookies via our consent management tool, as they are needed for the site to function, but you can remove or block them via your browser settings (though parts of the site may not work as a result).
Functionality Cookies (Preferences Cookies): These cookies allow our website to remember the choices you make and customize your experience (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). They may be set by us or by third-party services that we have added to our pages to provide enhanced features. For instance, functionality cookies might remember your preferred language or region, keep you logged in to your account (if our site offers accounts), or remember other settings like font size. They can also enable features like live chat support or embedded media. A specific example on everythingtosea.com: if we embed videos (from YouTube or Vimeo) or maps (from Google Maps) to enrich our content, functionality cookies may be used by those providers to remember your preferences (such as your volume settings or that you allowed the media to play). These cookies are not strictly necessary, but they make the site experience better by providing personalized features. We will only deploy functionality cookies on your device if you have given consent via our cookie consent banner or settings.
Performance Cookies (Analytics Cookies): These cookies collect information about how visitors use our website, to help us understand and improve how our site performs (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). They allow us to count visits and traffic sources, so we can measure and improve the performance of our site. For example, performance cookies help us know which pages are the most or least popular, see how visitors move around the site, and gather other analytical information. The data collected is generally aggregated and anonymous (for instance, it may include statistics like total number of visitors, which pages were viewed, how long users stayed, etc., without identifying individuals). As noted above, we use third-party analytics services like Google Analytics to achieve this; Google Analytics cookies may track details such as your browser type, pages visited, time spent on pages, and the page you visited prior to our site (How Does Google Analytics Utilize Cookies for Data Tracking? – Blobr). We use this information only to improve our website’s functionality and services. These performance/analytics cookies are considered non-essential, which means we require your consent before placing them on your device. If you choose not to allow these cookies, we will respect that choice – your visit will not be tracked by our analytics tools (though you will still have access to all the site content, some site optimization features might be less effective without the insights from analytics).
Targeting/Advertising Cookies: These cookies are used to deliver content (such as advertisements) that is more relevant to you and your interests (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). They may be set through our site by our advertising partners or social media services and can track your browsing across websites. The information collected by targeting/advertising cookies is used to build a profile of your interests and show you relevant adverts on other sites, or to measure the effectiveness of advertising campaigns. In other words, they “remember” that you visited everythingtosea.com and may infer what you’re interested in, which helps us and our partners present you with ads that are more likely to be of interest to you – a practice known as personalization or retargeting. For example, if you visit our site, a targeting cookie might enable us to show you an Everything To Sea banner ad on a different website later. These cookies often come from third parties like Google or Facebook. They might also limit the number of times you see the same ad and help in reporting aggregate ad campaign performance. Note: These cookies can share information about your browsing behavior with third parties (e.g., an advertising network) (Cookies, the GDPR, and the ePrivacy Directive – GDPR.eu). Therefore, we will only use targeting/advertising cookies on your device if you have opted-in (consented) to them. If you do not consent, your browser will not receive these cookies from our site, and you will simply experience non-personalized advertising (or no advertising) from our end. Even if you have consented, you can change your mind and withdraw consent at any time (see Managing Your Cookie Preferences below). Disabling these cookies will not remove advertising from your internet experience, but it will make the ads you see less relevant to you and your interests.

Managing Your Cookie Preferences

Your privacy is important to us, and we want to give you control over how your data is used. You have the right to choose whether to accept or reject non-essential cookies. When you first visit our site, you will see a cookie consent banner or pop-up requesting your preferences. You can accept all cookies, reject non-essential cookies, or customize your choices (e.g. allow some types and not others). If you consent to cookies, we will place and use the cookies as described above. If you decline consent for certain categories, we will not use those types of cookies during your visit.

On our website: We provide a cookie settings or privacy preferences tool (for example, a “Manage Cookie Settings” or “Privacy Settings” link on our site) that allows you to adjust your cookie preferences at any time after your initial choice. This means you can withdraw your consent or change your settings whenever you wish, as easily as you gave it. For instance, if you initially accepted all cookies but later change your mind, you can reopen the cookie preferences (by clicking the link or button usually located in the footer or the “Privacy Settings” on our site) and deselect the categories of cookies you no longer want to allow. This will update your consent preferences in our system. We will honor any changes you make, and non-essential cookies that you have withdrawn consent for will no longer be active on our site. Remember that you may need to refresh the page for the new settings to take effect. (If you had previously allowed a cookie and then withdraw consent, the cookie may remain stored in your browser until it expires, but it will no longer be accessed or used by us. You can also delete it manually via your browser, as explained next.)

Through your browser: In addition to our website’s own cookie controls, you have the option to manage or block cookies using your web browser settings. Most modern web browsers allow you to review and delete cookies stored on your device and to disable or block the setting of new cookies. For example, you can typically configure your browser to refuse all cookies, accept only certain types, or notify you when a cookie is being set. You can also delete cookies that have already been set. Please note that if you disable cookies entirely in your browser, this may affect the functionality of not only our site but many other websites, since cookies are a common part of web technology. Specifically, if you block all cookies (including strictly necessary ones) via your browser, some parts of our site will not work (e.g., you might not be able to book a trip online, or your preferences won’t be saved). We recommend allowing at least the necessary cookies for full functionality.

For more details on how to manage cookie settings in specific browsers, you can refer to your browser’s help documentation (Cookie Policy). Below are quick links to guidance for common browsers (these links will take you to external help pages):

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Safari (Desktop): Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data
Safari (iOS): Settings > Safari > Privacy & Security > Block All Cookies (or Advanced > Website Data to remove specific cookies)
Android Browser (Chrome): Settings > Site settings > Cookies

You can also visit third-party sites like AboutCookies.org for general information on managing and deleting cookies across different browsers.

Please be aware that any preferences are typically browser-specific. If you use multiple browsers or devices to access our site, you may need to set your cookie preferences on each browser/device. Also, if you clear your cookies entirely, this may reset your preferences (including the preference that stores your cookie consent on our site), so you might see our consent banner again as if you are a new visitor.

Cookies and Personal Data Under GDPR

Because we serve users in the EU/EEA and comply with GDPR, we want to be transparent about how cookies relate to your personal data and privacy rights. Under GDPR and related EU regulations, certain cookies (particularly those not strictly necessary) may involve processing of personal data (for example, analytics and advertising cookies might collect unique IDs, IP addresses, or create profiles of your browsing behavior). We assure you that:

Consent as a Legal Basis: We rely on your consent to place and use any cookies that are not strictly necessary (Cookie Consent Outside of the EU – Privacy Policies). This means we will not deploy analytics, functionality, or advertising cookies on your device unless you have given us a clear affirmative signal of consent (e.g., by clicking “Accept” on our cookie banner or enabling those categories in the preference center). You have the right to refuse consent, and if you do, those cookies will remain inactive. You also have the right to withdraw consent at any time, as described above, and we make it easy to do so (Cookie Policy). Withdrawal of consent will not affect the lawfulness of any processing that occurred before you withdrew (in other words, data collected by cookies while you had consented is still allowed, but once you withdraw we stop collecting new data).
Data Protection: Any personal data that we collect and process through cookies is handled in accordance with our Privacy Policy and the GDPR. For example, if our analytics cookies collect your IP address or if advertising cookies collect unique identifiers that indirectly identify you, we treat that information as personal data. We employ safeguards such as IP anonymization in Google Analytics (when feasible) and we do not attempt to personally identify visitors through analytics. Data collected via third-party cookies (like Google or Facebook) may also be used by those third parties according to their own privacy policies; however, we only integrate such third-party services if you have consented to them. We encourage you to review the privacy policies of Google, Facebook, or any other third-party whose cookies you might allow, to understand how they handle your data.
International Transfers: The use of third-party cookies like Google Analytics or Facebook Pixel might result in data being transferred outside of the EU (for instance, to the United States). We only work with third parties that we believe are taking adequate measures to protect personal data in compliance with GDPR (for example, through standard contractual clauses or other transfer mechanisms approved under GDPR). More information on this can be found in our Privacy Policy.
Your Rights: In addition to the right to consent or not to cookies, EU/EEA users have data protection rights such as the right to access data, rectification, deletion (right to be forgotten), restriction of processing, and data portability. These rights may be relevant if, for example, you wish to request deletion of data that was collected via cookies. If you have any concerns or requests regarding personal data that has been collected through our cookies, please contact us (see Contact Us below). We will be happy to assist and address your queries in accordance with applicable law.

By providing a clear cookie consent mechanism and this detailed Cookie Policy, Everything To Sea aims to meet the requirements of the GDPR and the ePrivacy Directive (“Cookie Law”) with respect to informing users and obtaining consent. We monitor regulatory guidance and strive to keep our practices up to date. If we make any significant changes to our use of cookies or to this policy, we will notify users as required (for example, via an updated banner or a notice on our site) and obtain consent again if necessary.

Contact Us

If you have any questions or concerns about this Cookie Policy or how Everything To Sea uses cookies and processes data, or if you wish to exercise any rights related to your personal data, please contact us at hello@everythingtosea.com. You may also reach out to this email if you need assistance managing your cookie preferences or if you have any inquiries about our privacy practices.

We value your privacy and trust. Thank you for taking the time to read our Cookie Policy. Enjoy your experience on Everything To Sea, and please let us know if you need anything further!